How Local SEO Boosted a Dental Chain’s Bookings by 63% in 90 Days
When a fast-growing dental clinic chain approached Digiclever, they were facing a common but critical challenge: despite having multiple locations across the city, their digital presence lacked consistency and visibility in local searches. Their Google Business Profiles were incomplete, their website had poor location targeting, and their content strategy was generic across branches—resulting in underwhelming organic reach and missed appointment opportunities. Our first step was to perform a full Local SEO audit. We discovered several technical gaps: missing citations, inconsistent NAP (Name, Address, Phone) details across directories, low-quality backlinks, and a lack of local content. We also noticed that their location pages were poorly optimized—each had identical meta descriptions and thin content, hurting their local relevance. To correct this, we rolled out a comprehensive Local SEO strategy, customized for each clinic branch. We updated and optimized their Google Business Profiles with rich media, accurate categories, and localized descriptions. Then, we restructured their website’s location architecture—each clinic got a unique, content-rich landing page with targeted keywords, embedded maps, schema markup, and location-specific service details. We also submitted the business to over 50 high-authority local directories with accurate and consistent NAP details, ensuring visibility across platforms like Justdial, Sulekha, Practo, and more. But Local SEO isn’t just about listings—it’s about trust signals and local engagement. So we initiated a hyperlocal review acquisition campaign using SMS/email drip flows that encouraged satisfied patients to leave Google reviews. Within 30 days, average ratings across locations increased from 3.8 to 4.4 stars, with over 150+ new reviews added organically. Simultaneously, our content team developed blog articles and FAQs that addressed local dental concerns (like “Best Braces in Koramangala” or “Tooth Pain Relief Near Jayanagar”)—bringing relevance to neighborhood-level searches.
Within 90 days, the results spoke volumes. The dental chain saw a 4x increase in local search impressions, a 73% jump in clicks to call, and a 63% increase in appointment bookings across all locations—directly tracked via phone call logs, form submissions, and calendar integrations. Location-specific keywords such as "best dentist in Indiranagar" or "dental implants Rajajinagar" began ranking in the top 3 organic positions on Google Search and Map Pack. The business not only began receiving more local walk-ins but also improved patient retention due to better visibility and trust online. Another key win came from heatmaps and session recordings we integrated into the location landing pages. By analyzing how visitors navigated, where they clicked, and when they dropped off, we refined the CTA placements and form design. This UX adjustment alone improved conversion rates by 28%. Our team also implemented a monthly content plan that kept their blog and GMB posts active—resulting in a consistent SEO lift and ongoing engagement. We also addressed technical SEO issues that were holding them back. Pages were optimized for Core Web Vitals, duplicate content was removed, and internal linking was improved to strengthen authority signals. With schema implementation for FAQs, services, and reviews, their search snippets became richer and more clickable—helping them outrank competitors even in highly saturated local markets. The partnership didn’t just stop after the campaign. We provided ongoing SEO maintenance, monthly analytics, and competitor tracking, ensuring they stayed ahead of local trends and algorithm updates. What began as a visibility challenge evolved into a long-term success story—cementing this dental chain as a top choice in their communities. Thanks to Digiclever’s local-first, data-driven approach, the brand now operates confidently in a competitive landscape—ranked, visible, and growing steadily without heavy reliance on paid ads.
