James Smith

10+ Years Experience

James is the strategic brain and digital architect behind Digiclever’s sharp execution and long-term scalability. As Co-Founder, he brings a powerful combination of analytical depth, marketing innovation, and operational excellence that has helped shape Digiclever into one of the most agile and performance-driven digital marketing agencies in the space. With a background in technology, data science, and user psychology, James approaches every campaign and client challenge with one mission: drive real, measurable outcomes through intelligent digital strategy. James began his career in the tech startup ecosystem, where he led product strategy and marketing analytics for high-growth ventures. It was here he discovered his passion for connecting digital dots—understanding not just how customers behave, but why they behave that way. His strength lies in turning raw data into actionable insights, designing systems that scale, and ensuring that every marketing dollar contributes to business growth. His early exposure to A/B testing, CRO (conversion rate optimization), and growth hacking shaped his foundational belief that “creativity must convert.” When James partnered with Smitha to launch Digiclever, their shared vision was clear: build a digital-first agency that’s rooted in results but doesn’t compromise on creativity. At Digiclever, James leads the data, media, and automation arms of the business. From building high-performing ad funnels and analytics dashboards to refining user journeys and optimizing lead flows, he ensures that every campaign is strategically structured, technically sound, and fully accountable. Beyond execution, James is passionate about scalable frameworks. He’s the mind behind Digiclever’s internal playbooks, growth models, and performance tracking systems that allow the agency to handle complex, multi-platform campaigns with clarity and speed. Whether it's setting up attribution models for a B2B SaaS client or optimizing ROAS for an eCommerce brand, his calm, methodical approach brings structure and confidence to every engagement. James also plays a key role in client education—empowering businesses to understand their digital numbers, make smarter marketing decisions, and take control of their own growth. He’s a firm believer in transparency and builds lasting relationships based on clarity, honesty, and shared wins. Clients trust him not just as a service provider, but as a growth advisor who sees their success as his own. Off the clock, James is a systems thinker, tech enthusiast, and lifelong learner. He’s constantly experimenting with new tools, reading about AI and marketing psychology, and mentoring young professionals entering the digital world. His philosophy is simple but powerful: if you can't measure it, you can’t improve it—and improvement is the goal behind every strategy he builds. At Digiclever, James ensures that while creative ideas shine on the surface, it’s the engineering behind the scenes—the analytics, the logic, the structure—that gives those ideas the power to grow, scale, and succeed. His blend of precision and innovation is one of the core reasons Digiclever delivers consistent, scalable results across industries and markets.